Friday, July 30, 2010

Nurdle Wars

Until this morning I lived my life in ignorance.  I did not know the name of the swipey-glob of toothpaste on the Aquafresh packaging, in fact, I was so ignorant I didn't even know that thing would (or should have a name).  But it does.  And the name is wonderful, "nurdle." 

Toothpaste and toothbrushImage via Wikipedia
Failed nurdle attempt.  Of course I'm not using a picture of an actual nurdle. I don't want these titans of toothpaste coming after me next!
A toothpaste fight (er, a legal battle) broke out yesterday morning. Colgate-Palmolive is suing GlaxoSmithKline (Aquafresh) because they say Glaxo is hogging the nurdle.

The best part I gleaned from The Wall Street Journal is that Aquafresh alleges Colgate is attempting to exploit the "commercial magnetism" of its iconic nurdle.  It's funny to me that this toothpaste has one huge ego! 
Your assignment, should you chose to accept it, is to somehow work the words "nurdle" and "commercial magnetism" into your conversations today.  There are other "nurdles" in the world, but use it in the toothpaste sense of the word.  Everyone uses toothpaste (hopefully...fingers crossed) and plastic pellets just aren't good conversation people! 

Similarly, don't believe everything you read in the Urban Dictionary about nurdles (as if you would).  Definition 5 is particularly enlightening, "idiot a dumb trick someone who is being retarted [sic]."  Use it in a sentence? Yes, the Urban Dictionary does that: "Stanley is acting like a nurdle hes walking around in circles nd talking to himself."  Dear Clara and Steven: If you (a) cannot spell simple words, perhaps contributing to a "dictionary" is not a good use of your time, and (b) that is kind of offensive.  (If you check nurdle out on Urban Dictionary, don't stop at 5, move on to the sixth definition.  Apparently someone is under impression a hush puppy is also a nurdle...I love slang.)
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